Remember those books? They were a BIG deal in my day.
Anyways, check this out. Choose Your Own Adventure in video:
http://www.youtube.com/wat
I came across this a while ago. Perhaps this concept can be used to give an audience an interactive way to experience a brand. It'll sure keep an audience engaged. Also, it brings people in my generation back to the Choose your Own Adventure book series.
A few months later..Dove came out with their Waking Up Hannah campaign: www.wakinguphannah.com. How do you think Dove did in using it to provide an interactive brand experience?
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