Seducing the Boys Club
Nina DiSesa
- It's NOT the typical and annoying "RA RA GOOoOoOOOooOO Women!"/Girl Power book. No whining and complaining, and NO the "seducing" part of the title is not to be taken literally. This book is amazing and I am relating to it SO SO much.
Hot Button Marketing
Barry Feig
- Great consumer behavior book. It provides great insight on how to tap in to the human psyche and apply it to communicating a brand message.
They are both so far so great! I highly recommend them.
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